The world's rainforests are disappearing at an alarming rate, with deforestation destroying ecosystems that are vital to global biodiversity and climate stability. WWF fights to protect them, but conservation demands continuous funding – something many feel they can’t afford. How can WWF secure support without relying on donations?

Millions stream nature sounds daily – to focus, relax, or sleep. What if those hours of listening became real support for the rainforest?

We turn passive listening into active conservation. Make it Rain – a continuous YouTube livestream featuring real rainforest sounds from protected areas. Every view generates ad revenue, directly funding WWF’s fight against deforestation. By simply pressing play, people can contribute to rainforest preservation without spending a cent.